December 18, 2003Google的PageRank概述 [Tech ]
想想反正都看了,索性再花点时间写成文字记下来,方便今后的同道者。可是……555,偶e文实在太Poor了,因此将原文一段段附上,如有严重错误,请一定留言指正! 这是第一段,译自:Google PageRank Introduction - http://pr.efactory.de/ Within the past few years, Google has become the far most utilized search engine worldwide. A decisive factor therefore was, besides high performance and ease of use, the superior quality of search results compared to other search engines. This quality of search results is substantially based on PageRank, a sophisticated method to rank web documents. 在过去几年之内,Google成为了全世界被使用的最多的搜索引擎。与其它搜索引擎比较,除高性能和易用以外,一个决定性的因素是它的优秀的搜索结果。搜索结果的这质量极大地来源于PageRank——一个精密的排序网页文件等级的方式。 The aim of these pages is to provide a broad survey of all aspects of PageRank. The contents of these pages primarily rest upon papers by Google founders Lawrence Page and Sergey Brin from their time as graduate students at Stanford University. It is often argued that, especially considering the dynamic of the internet, too much time has passed since the scientific work on PageRank, as that it still could be the basis for the ranking methods of the Google search engine. There is no doubt that within the past years most likely many changes, adjustments and modifications regarding the ranking methods of Google have taken place, but PageRank was absolutely crucial for Google's success, so that at least the fundamental concept behind PageRank should still be constitutive. Since the early stages of the world wide web, search engines have developed different methods to rank web pages. Until today, the occurence of a search phrase within a document is one major factor within ranking techniques of virtually any search engine. The occurence of a search phrase can thereby be weighted by the length of a document (ranking by keyword density) or by its accentuation within a document by HTML tags. PageRank的概念 For the purpose of better search results and especially to make search engines resistant against automatically generated web pages based upon the analysis of content specific ranking criteria (doorway pages), the concept of link popularity was developed. Following this concept, the number of inbound links for a document measures its general importance. Hence, a web page is generally more important, if many other web pages link to it. The concept of link popularity often avoids good rankings for pages which are only created to deceive search engines and which don't have any significance within the web, but numerous webmasters elude it by creating masses of inbound links for doorway pages from just as insignificant other web pages. 为了得到更好的搜索结果,尤其是使搜索引擎自动抵制那些基于对详细等级标准页面(入口页)内容的分析而自动生成的网页,连接人气值的概念开始被开发了。根据这个概念,一个网页文件的入链数量通常表示此文件的重要程度。因此,一般地,如果从其他网页链接到一个网页的数量越多,那么这个网页就越重要。链接人气值的概念通常可以避免那些只被创造出来欺骗搜索引擎并且没有任何实际意义的网页得到好的等级,然而,许多网站管理员为了避免发生这种情况,他们从其他没有意义的网页创建大量入站链接,而不是从入口页(doorway pages)。 Contrary to the concept of link popularity, PageRank is not simply based upon the total number of inbound links. The basic approach of PageRank is that a document is in fact considered the more important the more other documents link to it, but those inbound links do not count equally. First of all, a document ranks high in terms of PageRank, if other high ranking documents link to it. So, within the PageRank concept, the rank of a document is given by the rank of those documents which link to it. Their rank again is given by the rank of documents which link to them. Hence, the PageRank of a document is always determined recursively by the PageRank of other documents. Since - even if marginal and via many links - the rank of any document influences the rank of any other, PageRank is, in the end, based on the linking structure of the whole web. Although this approach seems to be very broad and complex, Page and Brin were able to put it into practice by a relatively trivial algorithm. 个人总结:PageRank绝对是个很科学的小创意。说他科学,你会在我以后的文章中看到Google是如何将数学(具体来说多数是统计学)理论淋漓尽致地发挥在搜索技术之中。说他“小”,因为这些理论对于搞数学的人来说实在太微不足道了,甚至稍微有些科学高数知识的人都能理解。 我一向认为,搜索引擎对于互联网的价值就好比桌面操作系统对于计算机的价值,微软已经无可争议地占领PC桌面之后,互联网的桌面之争从Internet诞生起就异常惨烈,后来Yahoo!因为进入互联网最早而取得阶段性胜利。不过那时候的搜索引擎对于我们来说好比是马桶……不得不用,一用就恶心。那时无论是Yahoo! 、AltaVista、AllTheWeb或者Lycos,搜索出来几乎都是大便。 对于我来说,生命中出现搜索引擎的一天,是我同学的一个英国的同学告诉我用用看www.google.com。 Posted by xdanger at December 18, 2003 02:27 AM | TrackBackTrackBacks
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